{"id":1313,"date":"2022-04-07T12:05:11","date_gmt":"2022-04-07T12:05:11","guid":{"rendered":"https:\/\/rgaa.com.br\/?p=1313"},"modified":"2022-04-07T12:09:07","modified_gmt":"2022-04-07T12:09:07","slug":"stf-vai-julgar-disputa-entre-gradiente-e-apple-pelo-termo-iphone","status":"publish","type":"post","link":"https:\/\/rgaa.com.br\/us\/stf-vai-julgar-disputa-entre-gradiente-e-apple-pelo-termo-iphone\/","title":{"rendered":"(Portugu\u00eas do Brasil) STF vai julgar disputa entre Gradiente e Apple pelo termo Iphone"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-us\">Sorry, this entry is only available in <a href=\"https:\/\/rgaa.com.br\/pb\/wp-json\/wp\/v2\/posts\/1313\" class=\"qtranxs-available-language-link qtranxs-available-language-link-pb\" title=\"Portugu\u00eas do Brasil\">Brazilian Portuguese<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p>Poucas pessoas t\u00eam conhecimento de que em 2000 a empresa Gradiente protocolou junto ao INPI a marca \u201ciPhone\u201d, 6 anos antes do primeiro pedido de registro da mesma marca pela Apple. Em 2000, a Apple ainda n\u00e3o comercializava produtos no Brasil.<\/p>\n<p>&nbsp;<\/p>\n<p>A marca da Gradiente foi concedida apenas em 2008 pelo INPI, momento este em que a Apple j\u00e1 se encontrava presente no mercado brasileiro.<\/p>\n<p>&nbsp;<\/p>\n<p>Alguns anos ap\u00f3s, a Apple procurou os meios legais e conseguiu uma anula\u00e7\u00e3o parcial do registro da marca iPhone da empresa Gradiente. A Justi\u00e7a alegou que o INPI deveria ter avaliado a situa\u00e7\u00e3o mercadol\u00f3gica da marca, uma vez que sua concess\u00e3o se deu ap\u00f3s a entrada da Apple no mercado brasileiro.<\/p>\n<p>O caso foi ainda mais longe e chegou ao TRF da 2\u00aa regi\u00e3o, o qual considerou que o consumidor associa automaticamente a marca iPhone \u00e0 empresa Apple.<\/p>\n<p>A empresa Gradiente ent\u00e3o, argumentou que a decis\u00e3o do TRF da\u00a0 2\u00aa regi\u00e3o atinge o direito de propriedade e do princ\u00edpio da livre concorr\u00eancia, e considerou a decis\u00e3o violadora de tais princ\u00edpios, j\u00e1 que os requisitos legais no momento do pedido de registro da marca foram observados.<\/p>\n<p>&nbsp;<\/p>\n<p>A discuss\u00e3o foi levada ao STF que, no m\u00eas de mar\u00e7o, reconheceu a exist\u00eancia de repercuss\u00e3o geral no recurso extraordin\u00e1rio, e decidir\u00e1 se h\u00e1 ou n\u00e3o a possibilidade de exclusividade de uso sobre o termo, pretendendo encerrar uma discuss\u00e3o que se arrasta por anos.<\/p>\n<p>&nbsp;<\/p>\n<p>A RGAA possui vasta experi\u00eancia em propriedade intelectual, contando com especialistas sobre o tema para, estrategicamente, auxiliar na prote\u00e7\u00e3o dos ativos intang\u00edveis de seus clietes.<\/p>\n<p>&nbsp;<\/p>\n<p>Fonte: InfoMoney<\/p>\n<p>&nbsp;<\/p>\n<p>#INPI #marca #prote\u00e7\u00e3odemarca #usodamarca #propriedadeindustrial #propriedadeintelectual #registrodemarca #iphone #apple #gradiente<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Brazilian Portuguese. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Poucas pessoas t\u00eam conhecimento de que em 2000 a empresa Gradiente protocolou junto ao INPI a marca \u201ciPhone\u201d, 6 anos antes do&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title><\/title>\n<meta name=\"description\" content=\"Rebelo Gloger Advogados Associados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rgaa.com.br\/stf-vai-julgar-disputa-entre-gradiente-e-apple-pelo-termo-iphone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:pb]STF vai julgar disputa entre Gradiente e Apple pelo termo Iphone[:] - 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